LOOK Magazine – April 23, 1963 – Changes in Pentagon


Magazine Condition : Good

Out of stock


Look Magazine Cover : Soldier with flame thrower.

– Strikes, a way to avoid them, labor unions, strife..
– The Easter Mass in color, Catholic rite, includes full Latin text.
– Robert McNamara reports on the changes in the Pentagon, very large piece, 101st Airborne Division, Fred Brown of Talladega, paratroopers, Pacini getting ready to eat his MRE, much more.
– Curious full page movie poster ad for “The Ugly American.”
– Two page Chevrolet ad with raspberry colored 1963 Chevrolet Impala Sport Coupe and some glider planes, artwork.
– Rather wonderful pink Dutch Boy Nalplex paint ad showing blank wall.
– Full page Dacthal herbicide ad, Diamond Chemicals, with a creepy theme that makes you think it kills humans too (Regional page).
– Full page Borden’s Milk ad with Dan Bergin (Regional page).
– Two page Edison Electric Institute ad with Mr. and Mrs. Bryce Barnes of Eastport, Michigan and their family.
– Fashions : to be blonde.
– Johnny Carson and the Tonight Show.
– Vincent Price, king of the horror movies, includes Sandra Knight.
– Full page color Falstaff beer ad with happy couple and monstrous slab of beef steak.
– Baseball player Warren Spahn, Milwaukee Braves.
– Lovely yellow full page International Trucks ad, Model 900 pickup truck.
– Signs of change stir the Catholic Church.
– Two page color Arnel ad, an easy care fabric, plus other pages in Black and White.
– All America Cities : Allentown, Bartlesville (Oklahoma), Boston, Chattanooga, Dade county, Grafton (West Virginia), Grand Junction (Colorado) Operation Foresight, High Point (North Carolina), Knoxville, Quincy (Illinois), San Diego : and the things they did to earn the ranking.
– Blind teacher Carol Hardacre and her kindergarten glass in La Puente, California (Regional pages).
– Full page color Holiday Inn of America ad (Regional ad).
– Sophia Loren and her new spring fashion purchases in Paris.
– Full page color Camel cigarettes ad with Parachutist Jim Arender.